Destinations · Asia

Thailand, split by season.

Six regions, four seasons, two entirely different coasts. We navigate the monsoons, the temple rules, and the place that actually fits you.

At a glance

The country, before you go.

Population

71.6 million

May 2026 estimate. About 67% urban; 15% of region in north, 33% central (Bangkok), 52% south and east. Steady-state growth with slight decline.

Currency

Thai Baht (THB)

About 23–24 THB = 1 AUD (May 2026, ~0.043 AUD per THB). Cash widely used; ATMs in all cities. Coins for temple donations.

Climate range

16–38°C year-round

Tropical to subtropical. Dry Nov–Feb (cool northeast winds, best for trekking + diving). Hot Mar–May (pre-monsoon spike to 40°C inland). Wet May–Oct (afternoon downpours, lush, cheaper).

Main economy

Services · Manufacturing · Agriculture

Services (tourism, finance, telecom) = 58.5% GDP. Manufacturing = 33% (electronics, autos, petrochemicals). Agriculture = 9%. Tourism contributes ~9% of GDP post-pandemic.

Signature festivals

Songkran · Loy Krathong · Yi Peng

Songkran (Thai New Year) April 13–15 is nationwide water festival. Loy Krathong Nov 25 (float baskets on water). Yi Peng Nov 24–25 in Chiang Mai (sky lanterns — ten thousand in one night).

Cultural foods

Pad thai · som tam · tom yum · massaman

Pad thai (stir-fried rice noodles). Som tam (spicy green papaya salad). Tom yum (hot and sour soup). Massaman (Muslim-influenced curry). Each region insists theirs is the "real" Thai food.

Figures verified May 2026.

The country

Thailand splits itself: north (mountains, temples, cool season October to February) and south (islands, warm year-round, but monsoons complicate both coasts). First-time travellers usually start in Bangkok, then split between Chiang Mai in the north or Phuket in the south. After that, the country opens up.

This page is a starting point. Pick a region below, or tell us when you can go and what you want to feel — we'll narrow the rest down and navigate the seasonal splits for you.

Places to visit

Six regions. Six entirely different Thailands.

Swipe through. Each region has its own pace — the river chaos of Bangkok, the temple slowness of Chiang Mai, the dive sites of Phuket, the quiet Gulf islands.

When to go

Four seasons. Each has its own Thailand.

Cool dry season

November to February.

The peak season — temperate, dry, the best light for photography. The Andaman coast is calmer. The mountains in the north are perfect for trekking. Tourism peaks here, but the season is long. We often book the shoulder months (November and February) to avoid December holidays.

Hot season

March to May.

It gets hot — 35°C+ inland, humid on the coast. This is the second window for Isaan and the north (fewer bugs, blue skies). The Gulf and Andaman can be choppy. Most travellers avoid this month, but it's quieter and cheaper.

Green season

June to October.

The rainy season, though "rainy" means afternoon downpours, not all day. The landscape is emerald. Prices drop. The Andaman coast is rough — the Gulf stays workable. This is best for temples, cities, and national parks. We send beach travellers to the Gulf and non-beach travellers everywhere.

Monsoon split

The Andaman monsoon vs the Gulf.

May-October: Andaman gets heavy swell and southern winds. The Gulf stays relatively flat. This is why Phuket and Krabi are shutdown; Samui and the Gulf islands stay beautiful. Reverse the months and the situation flips. This matters for divers and boat trips.

Culture & customs

What we tell travellers before they go.

Four things you'll meet in the first week. None of them are obstacles — they're the country. We brief every traveller on these before they fly so the first temple visit doesn't feel like a test.

The wai greeting.

Palms together, slight bow from the shoulders. The deeper the bow, the more respect. Thais wai in greeting, goodbye, gratitude, and apology. You "don"t need to wai perfectly — trying matters more than the execution. We brief travellers so the first temple interaction "doesn"t feel like a test.

Temple etiquette.

Shoulders and knees covered. No shoes inside. Never point your feet at a Buddha or a person — "it"s deeply disrespectful. Never sit higher than a monk. The rules feel strict until you understand the reason; then they feel correct.

Buddhist monks.

Ordained men in orange robes who have renounced almost everything. Women cannot touch a "monk"s skin — they hand offerings with hands pressed together. Photos are fine in most places. Never touch a monk or hand them something directly.

Cash and tipping.

Thailand is still highly cash-based, though Bangkok takes cards everywhere. Small bills are essential — tips go in dishes by the register, usually 20 baht for a meal, 50-100 for service. Tipping "isn"t required by law, but "it"s expected in restaurants.

Food

Three things to know before you eat.

Regional cuisines

Northern Thai (Chiang Mai) is milder, built on sticky rice and slow-cooked meat. Isaan is fiery — larb, papaya salad, fish sauce as a staple. Southern Thai leans coconut curry and salt. Bangkok mixes all three. The regional differences matter; each region insists its food is the "real" food.

Street food vs restaurants

The best meal of the day often costs $2. Night markets (talad rot keun) in every city, river-side stalls in Bangkok, khao soi stands in Chiang Mai — this is where to eat. Hotels and rated restaurants are fine; this is where we send people to actually taste the country.

Bangkok fine dining

Gaggan and Err were the top names; both closed. Nahm is still excellent — Thai classical. Paste has branches in Bangkok and Phuket. Saneh Jaan is tasting menu at its best. But honestly, your best meal will be street food in an alley, or a home-cooked khao soi in Chiang Mai.

Plan a trip to Thailand →

Plan with us

Three ways our team helps with Thailand.

Take the quick six-question quiz so we know how you travel — then pick whether we plan the whole trip, brief you on a call, or hand you the tools to do it yourself.

South Pacific Planning

Want help planning Thailand?

View the South Pacific Travel Planning Experience and see how we can help you build a clear, personalised plan before you book.

View planning experience →

The country, in nine frames

What Thailand actually looks like.

Tap any photo. Nine frames across six regions and four seasons. None of these are the brochure shot — they're the hour before the brochure shot, or the hour after.

Decision fatigue, solved

How long do you need?

7 daysPick one region. Bangkok plus one beach, or Bangkok plus Chiang Mai. Anything more is a transit-heavy blur.
10–14 daysThe standard arc: Bangkok plus the north plus a beach. Three distinct Thailands without rushing.
14–21 daysFull country shape: cities, north, Andaman or Gulf islands, and time to actually slow down on one of them.
21+ daysDeep dive. Multi-island, longer wellness or cooking immersions, lesser-visited provinces.

Not sure how long you need?

Create your Thailand Trip Sketch →

Find your version

Which Thailand is yours?

The Scenic Adventure

For travellers who want island-hopping in the Andaman, jungle treks in the north, dive sites at Koh Tao, and days that move from limestone to longtail to motorbike.

The Slow Luxury Traveller

For travellers who want a Krabi cliffside resort, Koh Samui beach villas, spa-led mornings, and fine dining without rushing back into the heat.

The Food & Wine Traveller

For travellers who want Bangkok night markets, Chiang Mai cooking classes, southern seafood, and street stalls picked for the queue, not the menu.

The Family Explorer

For families who want a Krabi or Koh Samui base, elephant sanctuaries, gentle snorkelling, and food kids will actually eat.

The Culture-Curious Traveller

For travellers who want Bangkok temples, Chiang Mai hill-tribe visits, ancient ruins at Ayutthaya, and a country that rewards getting beyond the beaches.

The Off-Grid Romantic

For couples who want a Krabi limestone backdrop, Koh Lanta quiet, a wellness retreat in the north, and a Thailand that does not include full-moon parties.

Find My Thailand Style →

What goes wrong

The Thailand mistakes we'd avoid

Thailand is welcoming and easy on the surface. Most disappointments come from picking the wrong season, the wrong island for the month, or the wrong pace.

  1. 01Visiting in March–May (the hot season) and being defeated by 40°C in the north
  2. 02Choosing Andaman islands in July–September, when the monsoon is on that coast
  3. 03Trying to fit Bangkok, Chiang Mai, three islands, and a temple loop into ten days
  4. 04Booking Koh Samui in December–February expecting calm seas — the Gulf has its own season
  5. 05Treating Phuket as the whole south — Krabi and the smaller islands are quieter and prettier
  6. 06Skipping Chiang Mai because it sounds like a stopover — it is the cultural payoff of the trip
  7. 07Picking the cheapest beach bungalow online without checking the surf, road access, or season
Let us shape the route properly →

Honest fit

Is Thailand right for you?

Perfect for

  • First-time Asia travellers
  • Food lovers — street food and fine dining both deliver
  • Beach and island travellers
  • Divers and snorkellers
  • Cultural travellers (Bangkok, Chiang Mai, ancient ruins)
  • Wellness and retreat travellers
  • Travellers wanting value at every budget tier

Not right for

  • Travellers who struggle with humidity and heat
  • People expecting pristine Western hygiene at every street stall
  • Visitors wanting no-tourist destinations — Thailand is well-trodden
  • Travellers who refuse to season-match their region (Andaman vs Gulf)
  • Those wanting a single-island, do-nothing trip — Thailand rewards movement

Proof of product

Example Thailand Trips

A few ways this destination can come together. These are examples only — the right version depends on your dates, pace, budget, and travel style.

12–14 days

Thailand Bangkok + Chiang Mai + Krabi

First-Thailand · Cities + north + beach

For first-time travellers who want Bangkok energy, a few northern days for temples and cooking class, then Krabi limestone cliffs and quiet beach time to close.

Best for: First-time Thailand, couples, food and culture travellers, beach finishers.

Not right for: Travellers wanting one resort base for the whole trip.

Example coming soonShape This With Helava

10–12 days

Thailand Andaman Island Hop

Beach + island-hopping · Krabi + Koh Lanta + Phi Phi

For travellers who want limestone cliffs, longtail boats, snorkelling reefs, and a route that moves quietly between three Andaman islands without ever feeling rushed.

Best for: Couples, divers, beach travellers, photographers.

Example coming soonPlan This Style

10–12 days

Thailand Wellness + Northern Slow Travel

Wellness · Retreat + Chiang Mai

For travellers who want a structured wellness retreat in the north, cooking classes, temple mornings, and a couple of quiet beach days at the end to decompress.

Best for: Solo travellers, returning visitors, wellness-focused couples, slow travellers.

Example coming soonPlan A Wellness Version

Good to know

Common questions

When is the best time to visit Thailand?

The cool, dry season from November to March is the classic window — comfortable heat and the best beach weather. April and May are hot, then the green season brings warm afternoon downpours and better value. The Andaman and Gulf coasts sit on slightly different rain patterns, which matters for islands, so we plan the timing around the places you want rather than one blanket date.

How do you get around Thailand?

Most trips combine a short domestic flight with a private transfer and a boat to your island. Bangkok and Chiang Mai are easy by car, while the Andaman islands (Phuket, Krabi, Phi Phi) and the Gulf islands (Samui, Phangan) each need their own connections. Lining those up smoothly is exactly the part we handle.

How many days do you need in Thailand?

Ten to fourteen nights lets you pair a city or the north with an island or two without living in transit — Bangkok, then Chiang Mai, then a beach is a classic shape. A week works for one region done well. We would rather you do less, properly, than island-hop yourself exhausted.

Should I choose the north or the islands?

It depends on the trip you want — Bangkok's energy and food, Chiang Mai's temples and hills in the north, or the beaches and limestone scenery of the south. Honeymooners often pair a quiet Andaman island with a city; families lean to the calmer Gulf islands. We match the regions to you rather than push the same handful everyone names.

How much does a trip to Thailand cost?

Thailand spans extraordinary range — from beautiful value to some of the world's best luxury resorts — so season, island and hotel move the number a lot. Rather than a misleading starting price, we build the trip to your budget and tell you honestly where to spend and where not to. There are no paid placements behind our recommendations.

Do I need a visa to visit Thailand?

Many nationalities — including Australian, NZ, UK, US, Canadian and EU passport holders — can enter Thailand without a visa for tourism for stays of up to 60 days, with a passport valid for six months. Rules change periodically, so we confirm the current requirements for your nationality as part of planning.

Why use a Thailand travel specialist instead of booking it myself?

Because Thailand's magic is in getting the combination right — the season for your islands, the resort that fits, the transfers that connect without a wasted day — and that is hard to judge from a distance. Our specialists plan the whole trip end to end, take no paid placements, and handle every connection so you arrive to a trip that actually fits you.

Ready when you are

Thailand is split between
the season, the coast, and what you actually want to do.

We listen first. Then we navigate the monsoons, the temple rules, and the difference between north and south — and we handle every flight, island hop, and resort booking that needs someone who knows the country.

Design my Thailand trip →